While creating Vol.18: Infinite Ribbons : Black, an unexpected idea emerged. The flowing ribbon structures that inspired the collection eventually inspired something else—the new Monoframe logo. This is the story of how a wallpaper collection accidentally became a brand icon.

How a Wallpaper Collection Accidentally Created the Monoframe Logo

A funny thing happened while I was working on Vol.18 of Monoframe.

The collection was called Infinite Ribbons : Black.

The concept was simple: monumental black ribbon structures twisting through vast architectural spaces.

For hours, I was generating variations, selecting compositions, and refining the collection.

At some point, I stopped looking at the wallpapers and started looking at the shapes themselves.

The curves.

The intersections.

The flowing lines.

And then I noticed something.

Some of the ribbon structures looked strangely familiar.

They reminded me of the letters M and F.

The initials of Monoframe.

What started as a wallpaper collection suddenly became a logo experiment.

I opened a design tool and began sketching.

Not a traditional logo.

Not a corporate symbol.

Just a simple mark inspired by the same ribbon forms that appeared throughout the collection.

After several iterations, the shape started to feel right.

Minimal.

Architectural.

Elegant.

A little abstract, but still recognizable.

The final result became the new Monoframe icon.

What I like most about it is that it wasn't planned.

It wasn't created during a branding meeting.

It wasn't part of a marketing strategy.

It emerged naturally from the work itself.

A wallpaper collection inspired a logo.

And in a way, that feels very Monoframe.

Sometimes the best ideas appear when you're focused on creating something else.